About this Course
Step into the world of strategic influence with this concise yet powerful 2-video micro course designed specifically for Financial Services Professionals. This course provides a sneak peek into the transformative techniques and insights offered in the full length course of the same title. Featured Videos: The Power of Persuasion - Part One: Discover the foundational principles of persuasion and learn how to effectively influence clients' decision-making processes. This video delves into the psychology of persuasion, offering practical strategies to enhance your communication skills and build stronger client relationships. Creating Profound Simplicity Through Behavioral Advice: In this interview with behavioral finance expert Doug Lennick, he shares how combining the theories of traditional finance, behavioral finance, and neuroscience allow for more effective decision making. He explains that it is not risk tolerance, but loss tolerance that drive people to choose certain investment opportunities over others. Doug then explores the impact of emotion on both the client and the financial professional and offers practical advice to turn emotionally charged decisions into rational ones.
You can also join this program via the mobile app. Go to the app